Digital becoming Number One!

Breaking news: Internet number ONE advertising mediagroup in Denmark

Internet beat both daily newspaper, tv and radio as advertising medium in Denmark in 2008. With revenues of euro 392,7 million, Internet cut out a 21 percent-slice of the total Danish adspend-pie of euro 1,9 billion.
Daily newspapers accounted for 19 percent, weekly local and regional newspapers for 18 percent, TV for 17 percent, weekly for 13 percent. Outdoor, Radio and Cinema accounts for 4, 2 and 1 percent.
These are the key conclusions from the Reklameforbrugsundersøgelsen 2008, the official Danish adspend statistics. You’ll be able to find the figures at Dansk oplagskontrols website, when they eventually are uploaded.
The euro 392,7 billion internet advertising revenues are parted into Display advertising (euro 123,3 mio), Search (euro 105,8 mio), Classifieds (euro 144,6 mio) and Permission marketing (euro 18,3 million). This breakdown is availble in the newly released FDIM ad ex study 2008 (summary in English at page 22).