Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Wednesday, 17 June 2009

Interactive Twitter ad for Volkswagen: I like it!

Found via Adverblog: Your tweet, your Volkswagen: a "rich media banner that profiles your tweets and gets back to you with the recommendation of the ideal Volkswagen for you."

Click on the screenshot below to try it out for yourself:

I'm not sure how this application can analyse my 5,000+ Tweets so fast, but it helped me discover that the VW Jetta is the perfect Volkswagen for me. According to an unverified Twitter source, there are 26,965 active Belgian twitterers. Compared to the 5,5 million online Belgians that's definitely a niche audience but still: very impressive and creative ad campaign.