Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Saturday, 2 May 2009

Long Tail, Short Tail, chaired by Michael Nutley from NMA

For delegates looking for inspiration for making money from online content, Editor-in-Chief of New Media Age, Michael Nutley, will chair the panel ‘Long Tail, Short Tail: Making content pay’ talking with Banner, Netlog, AdLink, Nokia and Axel Springer!
Any question you would like to address towards Michael and his guests?

Spendings are shifting, chaired by Guy Phillipson from IAB UK

Guy Phillipson, CEO of IAB UK will chair the first panel on ‘Spending Shifts’, where L’Oreal, Orange, Group M, Google, Nugg.Ad, Nielsen and SAP debate how advertising spend is moving into the online sphere and the changes this will bring. How will continued innovations in formats and creative executions contribute to the shift to digital advertising? Screen Digest kick off the session with the results of an advertiser survey.

Integration wins it all, chaired by Simon Waldman from The Guardian

Simon Waldman, Director of Digital at The Guardian chairs the first panel entitled ‘Making Integration Win’. He is joined by senior executives from Microsoft, Yahoo!, Turner International/CNN, Platform A and Alcatel-Lucent who will explore how innovations in bringing online into the traditional media mix can help advertisers and their agencies get the most from their budgets.
Any question you would like to address already towards Simon and his panel?

Interact is back in Town!

Dear all, we're back with our 3rd edition happening in Brussels on June 10-11-12! 3 intensive days combining industry workshops, regulatory roundtables, AdEx 2008 figures, social media showcase and a full congress day with some great captains and leaders from our Digital industry talking about the crisis, about innovation and about many other topics. Don't miss the event gathering some 400 professionals from all over the world as colleagues from China, Russia, US, Latin-America will join us. I will post some debate topics we'll be using for our 4 main panels asking for some comments and reactions from you I might use when briefing our 4 chairman. Visit our website http://www.interactcongress.eu/