Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Saturday, 17 March 2007

Moving from OTS to ITP

What will be the media currency of the future? Today we're still dominated by the traditional GRP and OTS equation combining occasions and frequency of contacts. Regarthless any consideration related to Reach, Targets, Branding or Brandactivation strategies our new media, converging with most of traditional media these days in cross platforms, are more deserved by notions of CTS (certainty to see), ITP (interactive touch points) or LOC (length of contact).

I like to know your opinions about this?

Posted by Alain Heureux at 17:59 0 comments
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Wednesday, 14 March 2007

Viacom sues Google for $1 billion

Viacom sued Google and its online video subsidiary YouTube for $1 billion Tuesday, the first big lawsuit against the online video site and its parent for copyright infringement.

Posted by Blog Moderator at 16:41 0 comments
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