Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Saturday, 21 April 2007

Sometimes size does matter!

A few months ago Scott McLeod shortened Karl Fisch' great presentation Did You Know? and added a slide on MySpace. Some of you might have seen it before. If not, it's definitely worth 6 minutes of your time!

Wednesday, 18 April 2007

Serial resetters and online gamers distort visitor metrics

Top ten websites by time per visit

  1. RuneScape (the massive online adventure game by Jagex Ltd) - 6hrs 32mins

  2. Electronic Arts Online (online game service) - 3h 07m

  3. Bebo (MySpace Alternative) - 2h 37m

  4. Facebook (social networking service for students, corporate, and geographic communities) 2h 28m

  5. eBay - 1h 55m

  6. King.com (free online games) - 1h 53m

  7. Adventure Quest (Role Playing Game) - 1h 35m

  8. Fox Interactive Media (MySpace) - 1h 11m

  9. Club Penguin (kid-friendly virtual world) - 1h 10m

  10. Cartoon Network (free games featuring Cartoon Network characters) - 1h 09m

Web counting tools 'need change': "The post Web 2.0 world is best represented by measuring time spent on particular websites, argues [Nielsen/NetRatings] analyst Alex Burmaster."

From the same BBC article: ""It is clear that a certain segment of internet users clears its cookies very frequently. These 'serial resetters' have the potential to wildly inflate a site's internal unique visitor tally, because just one set of 'eyeballs' at the site may be counted as 10 or more unique visitors over the course of a month," explained comScore president Dr Magid Abraham."

Monday, 16 April 2007

Cost per influence

The Devil & Online Advertising: "Jim Coudal at The DECK uses the term Cost Per Influence in their advertising model and I think it is a step in the right direction. I think we have to consider the value of the traffic on a site and the influence it has on it’s traffic."

The term Cost Per Influence as an alternive metric was discussed way back in 2004 by Ross Mayfield. The accompanying format would be Sell Side Advertising.

Robert Scoble dug it up again last year (New audience metric needed: engagement) but the funny thing is no one from the advertising industry really picked it up. Anyone?