Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Monday 16 April 2007

Cost per influence

The Devil & Online Advertising: "Jim Coudal at The DECK uses the term Cost Per Influence in their advertising model and I think it is a step in the right direction. I think we have to consider the value of the traffic on a site and the influence it has on it’s traffic."

The term Cost Per Influence as an alternive metric was discussed way back in 2004 by Ross Mayfield. The accompanying format would be Sell Side Advertising.

Robert Scoble dug it up again last year (New audience metric needed: engagement) but the funny thing is no one from the advertising industry really picked it up. Anyone?

Posted by Clo Willaerts at 14:08
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