Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Sunday, 24 July 2011

Bloggers Outreach. My new blog and site to help connect bloggers to bloggers, and bloggers to brands

I have recently launched a news blog/ site/ community called Bloggers Outreach which can be found at http://www.BloggersOutreach.com

Why have I created this?

I have been an active blogger since 2005, and over the last few years I have seen the influence and power of blogs grow and grow. The good ones are getting more important, and more influential, every day.

I believe that this will continue as key and important blogs on topics become seen as the independent, unbiased and opinionated sources of advice, information and guidance.

We are seeing "user generated content" sites (like TripAdvisor) in my view becoming less effective and reliable, as users vent or rave in short sentences - while on the other side companies and agencies are trying to manage what is said and how they are rated. This means these sites, unless they find a new model, will become less important and less effective.The good blogger who has passion, expertise, understanding and stays independent  of mind and views will become very important. They can be experts in key niches and topics.

I find increasingly that I turn to and refer to blogs when trying to find out about places, purchases or issues. I find they end up being more detailed and more accurate and more reliable. This, when done well, will be the future of advice and recommendation.The BloggersOutreach blog and site is an attempt to help create a place to share, support and promote blogs and blogging. I think that so much interaction with bloggers is done badly, as brands and companies try and find out the best way to contact and interact.

An emerging trend and practice is for bloggers to start to create communities and forums to share, discuss and learn. They are fascinating as they also start to filter out and bring blogs on topics that they as a group feel are strong and complimemtary. These forums become a great opportunity for PR and Brand owners to connect in more efficient and effective ways - and learn the best way to do it.

BloggersOutreach.com is exploring how bloggers can connect with other bloggers and blogging communities, and with brands and companies.

Visit the site and sign up for the ride...

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