Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Saturday, 17 March 2007

Moving from OTS to ITP

What will be the media currency of the future? Today we're still dominated by the traditional GRP and OTS equation combining occasions and frequency of contacts. Regarthless any consideration related to Reach, Targets, Branding or Brandactivation strategies our new media, converging with most of traditional media these days in cross platforms, are more deserved by notions of CTS (certainty to see), ITP (interactive touch points) or LOC (length of contact).

I like to know your opinions about this?

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