Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Saturday, 2 May 2009

Spendings are shifting, chaired by Guy Phillipson from IAB UK

Guy Phillipson, CEO of IAB UK will chair the first panel on ‘Spending Shifts’, where L’Oreal, Orange, Group M, Google, Nugg.Ad, Nielsen and SAP debate how advertising spend is moving into the online sphere and the changes this will bring. How will continued innovations in formats and creative executions contribute to the shift to digital advertising? Screen Digest kick off the session with the results of an advertiser survey.

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