Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Wednesday, 27 May 2009

Kleenex' weeping willow

YouTube - The Tissue Tree: "Next to Sydney's Museum of Contemporary Art, the Kleenex Silk Touch Tissue Tree is inspired by the work of the world famous 'wrapping' artist, Christo.

Swathed in over 1km of silk, the tree is laden with 700 blossoms that each dispense Kleenex Silk Touch tissues to passers by. Staff nearby are encouraging people to touch the silky soft tree and feel the difference of Kleenex Silk Touch for themselves."

I really like the creative concept behind this, and the fact that the structure invites people who pass by to take a tissue and deconstruct it. Other might argue that this is an example of the blurring lines between art and advertising. But would that be such a bad thing?

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