Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Saturday, 28 May 2011

IAB Belgium Think Digital Congress: Kevin Slavin on Second Screen Engagement

This week I moderated IAB Belgium’s annual Think Digital congress. I knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile.

Someone I didn’t meet before was Kevin Slavin, Co-Founder and Chief Creative Officer at Starling. Kevin’s laid back way of providing great food for thought made the audience very quiet.

So, here’s a look at Kevin’s presentation and some very interesting insights about second screen engagement: TV, the way you might have never thought about it: from a community, engagement and social interaction viewpoint.

Key takeaways: TV is a synchronizing technology and with second screen engagement, we use desynchronizing technologies to resynchronize. No geolocated venue is as big as television.

Read full post and watch IAB Belgium Think Digital video

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