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Monday, 2 May 2011

Belgian research shows lack of social media marketing maturity

Belgian research shows lack of social media marketing maturity

A brand new study by Leads United (LEWIS PR), that was conducted among 70 Belgian communication and marketing “professionals”, found that Belgian businesses lack a fundamental understanding of the value of social media (marketing). The question is if businesses in other countries do better of course.

The fourth edition of the survey indicated that the use of social media tools is relatively well established, but that is about all really. There still is a huge lack of a social media strategy, let alone some sort of plan. Furthermore, 73% of the questioned companies don’t have a social media policy.

However, if you don’t have a clear strategy, a policy isn’t really necessary, is it? Looking back over the years there was barely any evolution to speak of since Leads United started the survey. The company even established that the number of businesses with a social media policy in Belgium has ceased to grow!

Read full post here.

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