Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Tuesday, 10 August 2010

The New Integration

Right now, there’s a lot of talk out there about integration being dead. Almost as much talk as there is about social media, the death of the ad agency – and the Old Spice viral.

But I think it’s all nonsense. Find out why and discover some simple truths by reading this ‘New Integration’ thought leadership piece. It’s the first in a probably highly irregular series of thought stuff from us at DCH.

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