Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Thursday, 17 June 2010

Why check-in anywhere else?

McDonald’s have just teamed up with Facebook to be the first brand to offer their new location-based service. While Foursquare stats are being touted aplenty of late with a million users and 40 million check ins, the numbers are dwarfed by the Facebook behemoth.

Facebook is HUGE. It’s ingrained in our culture, language and behaviours. Including more localised (and therefore highly relevant and timely) content will only make us more wedded to it. While we’re (marketeers and agencies) experimenting with the likes of Foursquare and Gowalla, Facebook will just swat these guys like flies because of the scale, high activity rates of the installed user base and acceptance among brand marketers.

Why check-in anywhere else?

Twitter | Facebook | LinkedIn |nicholas.r.gill@gmail.com

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