Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Thursday, 23 July 2009

Twitter: the next big thing for your brand. Or not??

As a bit of an online junkie (some may even say whore), I love new tools and love new social networks like last.fm and facebook. I finally started to use Twitter a few months back, though I am still not really sure what it is all about and why it has become so hot.

To me it feels like a jumble of stuff and the more people you follow the more jumbled it gets. I thought it would be a good place to keep on top of news but find google news is better.

But one of the most interesting things that really made me ponder this whole topic last week, was a short interview and discussion on one of my most favourite podcasts (Media Guardian Podcast). On it they interviewed a 17 year old work intern they had who very bluntly said that Twitter is for celebrities who want to go on about "I am", and old people (by which she meant over 30) saying "look how young I am by using this".

It really made me think. The place to look for the next big thing is what teens and what this very online savvy generation is doing. By the time many of them get more mainstream, and your work mates start using them, it is time to think either:

(1) This tool is now past it's peak and past it's cutting edge. Our use of it may date us, may make us seem too establishment and behind the curve. OR

(2) This tool is now mainstream and time to embrace it!

Which option is right depends on your brand. So if you are a trendy young and cutting edge brand you probably need to be on what is scorching hot and new. More mainstream brands should look to the 2nd.

Either way you need to embrace these new tools and at least be trying...

visit my twitter feed at http://www.twitter.com/garybembridge

1 comment:

Anonymous said...

As if teens have enough earnings to spend on your product/services, especially if you're CPG.

That doesn't means whe shouldn't llok for trends, but if those don't actually sell any of your goods, what's the point?