Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.
A great presentation, with some really thought provoking ideas.
We are in a period of change, and while TV remains the most consumed mass media vehicle it's power to drive brands is declining. As this presentation shows, increasingly products need to be more than products - they need to provide a total experience to stand out and be differentiated.
I talk about this a lot on my blog Unleashed on Marketing at http://www.garybembridge.com
Hi Geert/Gary I agree, Paul did a great job with this deck. Here's two others I recently picked up on the same theme too. http://bluurb.wordpress.com/2008/03/26/future-trends-in-advertising/ Nicholas Gill
3 comments:
A great presentation, with some really thought provoking ideas.
We are in a period of change, and while TV remains the most consumed mass media vehicle it's power to drive brands is declining. As this presentation shows, increasingly products need to be more than products - they need to provide a total experience to stand out and be differentiated.
I talk about this a lot on my blog Unleashed on Marketing at http://www.garybembridge.com
Hi Geert/Gary
I agree, Paul did a great job with this deck. Here's two others I recently picked up on the same theme too.
http://bluurb.wordpress.com/2008/03/26/future-trends-in-advertising/
Nicholas Gill
Great presentation. Thx for sharing.
Post a Comment