Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Tuesday, 15 April 2008

What's next in marketing!

Excellent presentation on a possible route for the future in advertising.

3 comments:

Gary Bembridge said...

A great presentation, with some really thought provoking ideas.

We are in a period of change, and while TV remains the most consumed mass media vehicle it's power to drive brands is declining. As this presentation shows, increasingly products need to be more than products - they need to provide a total experience to stand out and be differentiated.

I talk about this a lot on my blog Unleashed on Marketing at http://www.garybembridge.com

bluurb said...

Hi Geert/Gary
I agree, Paul did a great job with this deck. Here's two others I recently picked up on the same theme too.
http://bluurb.wordpress.com/2008/03/26/future-trends-in-advertising/
Nicholas Gill

Ilse Jansoone said...

Great presentation. Thx for sharing.