Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Monday, 21 April 2008

Tom Fishburne's inspiration after reading SethGodin new book Meatball Sundae. Self-explanatory really. Makes me think about the French movie with Daniel Auteuil 'Mon meilleur ami' (my best friend) on how a friendless businessman in order to win a bet tried to convince some of his relationships to be(come) his best friend. Obviously not working till the day he realised friendship is not about 'proclaiming' but about 'engaging' - such a hype word marketers often proclaim engagement without understanding what lays behind it. Quoted from Sarah Mahoney (Mediapost) : "You don't launch a social media campaign. You being a social media effort".

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