The end of Mowser - RussellBeattie.com: "I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time, and I'm tired of wasting my time."
This bitter quote was made a few days ago by web developer and entrepreneur Russel Beatie, one of the founders of mobile web transcoder Mowser. Mowser is closing up shop: "Sadly, Mowser is closing its doors due to lack of funding."
What followed was a blog storm of modest size, based around one question: Is Mobile Web Dead?. The answer is: it's not even born yet, and it's already hugged to death by advertisers, marketeers and mobile operators. To be honest I hope that consumers will run the show this time: most people I know see their mobile phone or smartphone as an extension of their identity. This means they are willing to pay for services that they really want (like staying in touch with their friends), but also that they are very reluctant to receive messages from any party they do not see as "part of their social circle". This is bad news for mobile advertising and mobile marketing. But good news for all kinds of mobile-based social network services.
Monday, 21 April 2008
Mobile internet: dead before it's even born?
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