Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Thursday, 29 March 2007

Online advertising: UK shows the way in Europe

IAB UK released its 2006 data about internet advertising and online ad spend across the Channel. We, Europeans from the ‘old continent’ can only watch them, say ‘gosh’ and hope that IAB Europe can play a role in helping us to achieve similar results ;-)

IAB UK found that online expenditure overtook national newspaper spending and online was over half the size of the TV advertising market. In the UK, Internet now accounts for an impressive 11,4 % of all advertising revenues.

Also interesting to see how Search Engine Advertising still outgrows display advertising.

Check it out on http://www.iabuk.net/en/1/iabadspend2006.mxs

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