Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Tuesday, 27 March 2007

Advertising effectiveness

Do you ever wonder about the amount of visual stimuli we all get every day? Especially since most of these are ads? This movie created by Studio Smack will give you an amazing impression of just that. Even if you are aware of the fact that traditional advertising is losing effectiveness, this movie will still knock you off your feet on how real this is.

Here's the official introduction from Studio Smack:

“Studio Smack is a collective of young artists searching for new esthetics and concepts. Commissioned by the De Beyerd Museum three young graphic designers, former students of AKV/St. Joost, Ton Meijdam, Thom Snels & Béla Zsigmond, made a film about legible signs in town. The typo-animation Kapitaal (Capital) is an impression of the enormous amount of visual stimuli that plague us every day. The amount is so big that its commercial effectiveness has become utterly dubious.”

I still find this a stunning video every time I see it, make sure you take a look!

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