Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Wednesday, 21 March 2007

Consumer Centric Marketing

Fascinating world where consumers are creating the content, where consumer are in control and where they show us brand engagement as we never have seen before...but how do we control this in terms of ethics and self-regulatory principles avoiding that our marketing practices and brands are spoiled....

Like to have your opinions on this?

1 comment:

Maurizio Fionda said...

We control with a model that allow an effective control of chaos.

When there's control of chaos the content compete to survive and spread, subject to a sort of natural selection.

Like Google as a powerful tool to manage the biggest User Generated Content of the world.

The search engine is a complex environment of rules that allow an huge amount of content to share the same logical space.

We are just evolving the concept of democracy.