Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Tuesday, 20 March 2012

Social Media: what are they all used for? A fun and simple way to understand them all...

Take a look at the simple, and fun, short presentation on Slideshare that helps to explain what the various Social Media tools are used for in one simple sentence - using the medium of coffee drinking....

Don't miss future postings of Marketing Unleashed, get them when posted by email : click here to sign up. Follow me on twitter @garybembridge

Wednesday, 29 February 2012

Social Media - made simple.

Picture by http://www.flickr.com/photos/aslanmedia_official/
There are so many social media and networking sites, and for many people it can be confusing to know what they are all for - and how people are using them. This posting is an attempt to simplify that for everyone. Hopefully helps, in a slightly amusing way, helps you to understand how and what people are using them for.


I cannot claim entirely that this approach of explaining what social media sites is all my own inspiration, as had seen something like this floating about online and from what I remember (and adding some of my own spin), here is a simple way to illustrate what each of the social media sites floating about are used for.....



  • Twitter: I am drinking a cup of #coffee
  • Facebook: I like drinking coffee
  • Foursquare: This is where I am drinking coffee right now
  • YouTube: Here is a video of me drinking coffee
  • LinkedIn: My skills include drinking coffee
  • Flickr: My photos of people drinking coffee
  • Last FM: I am listening to "One more cup of coffee" by Bob Dylan
  • Pinterest: Here are the brands of coffee I like
  • Slideshare: Here is a presentation about drinking coffee
  • Badoo: Looking to meet a partner of the opposite sex who likes drinking coffee
  • Gaydar: Looking to meet a gay man who likes drinking coffee
  • MeetUp: Join our meeting of coffee drinkers on Thursday
  • WAYN: Places around the world I have drunk coffee

Hope this helps!


Don't miss future postings of Marketing Unleashed, get them when posted by email : click here to sign up. Follow me on twitter @garybembridge

Wednesday, 12 October 2011

The Networked Business of the Future


Recently I presented at the Knowledge Peers event: Technology – transforming growing businesses at the Design Council, Covent Garden, London. A lot of good presentations and discussions with a genuinely interested and intelligent audience asking some probing questions about cloud, social business and the changes required.

My presentation was about how technology has changed companies, the problems they face and the benefits of becoming a more social business internally and externally. It picks up on themes from a couple of previous posts on social business if you fancy checking that out.

More: read a full transcript and also a video of post event snippets.


Sunday, 24 July 2011

Bloggers Outreach. My new blog and site to help connect bloggers to bloggers, and bloggers to brands



I have recently launched a news blog/ site/ community called Bloggers Outreach which can be found at http://www.BloggersOutreach.com


Why have I created this?


I have been an active blogger since 2005, and over the last few years I have seen the influence and power of blogs grow and grow. The good ones are getting more important, and more influential, every day.


I believe that this will continue as key and important blogs on topics become seen as the independent, unbiased and opinionated sources of advice, information and guidance.

We are seeing "user generated content" sites (like TripAdvisor) in my view becoming less effective and reliable, as users vent or rave in short sentences - while on the other side companies and agencies are trying to manage what is said and how they are rated. This means these sites, unless they find a new model, will become less important and less effective.The good blogger who has passion, expertise, understanding and stays independent  of mind and views will become very important. They can be experts in key niches and topics.


I find increasingly that I turn to and refer to blogs when trying to find out about places, purchases or issues. I find they end up being more detailed and more accurate and more reliable. This, when done well, will be the future of advice and recommendation.The BloggersOutreach blog and site is an attempt to help create a place to share, support and promote blogs and blogging. I think that so much interaction with bloggers is done badly, as brands and companies try and find out the best way to contact and interact.

An emerging trend and practice is for bloggers to start to create communities and forums to share, discuss and learn. They are fascinating as they also start to filter out and bring blogs on topics that they as a group feel are strong and complimemtary. These forums become a great opportunity for PR and Brand owners to connect in more efficient and effective ways - and learn the best way to do it.



BloggersOutreach.com is exploring how bloggers can connect with other bloggers and blogging communities, and with brands and companies.

Visit the site and sign up for the ride...



 
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