Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Tuesday, 1 March 2011

Requirements for social engagement

I’ve shared before my views before that social media is just stuff and socialised brands can be contagious. More recently, the conversations we’ve been having with clients has been at a granular level; getting social media off the ground, making it work, benchmarking it and importantly, ongoing engagement with the brand connections. We’ve been using this to share our thoughts on engagement. Seems to be well received so thought I’d share here. It’s most likely an interim update to sharing our thoughts on our Socialising the Brand programme. Your thoughts welcome.

Nicholas Gill


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