Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

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Tuesday, 2 June 2009

Ad Agency replaces website by YouTube channel

"This is our website." That's all the explanatory text that accompanies BooneOakley.com. The US-based full-service ad agency replaced it's website by a YouTube channel to showcase work for clients like HBO, MTV, MTV2, The One Show,
State Farm, Ruby Tuesday, CarMax & Bloom.

Smart thinking: they make could use of the in-video interactivity and the power of the YouTube comments community.


nicholas gill [bluurb.wordpress.com] said...

I think this is a great example of innovation. Totally get the type of people they are too from the tone and the examples. Especially the wrong building blowing up.

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