Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Monday, 28 April 2008

Power to the people

A very detailed worldwide comparative study on Social Media behaviors and - since done by Universal McCann- esthetically very energising. Hat tip to Michelle Blanc.
Research highlights from Trendspotting :

1. Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.

2. Asian markets (not including Japan) are leading in terms of participation, creating more content than any other region

3. All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3

4. Social Networks: 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos

5. The widget economy – 23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates

6. Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog

7. Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs

1 comment:

Anonymous said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.