ZenithOptimedia released an update of its global ad spending outlook. It’s impressive to see how spending in online advertising keeps beating the prognoses: ZenithOptimedia expects the global online adspend to grow with 28,2 % this year. The rest of the media will grow with 3,7 %.
In three global markets online already accounts for more than 10 % of the overall adspend. All three of these markets are European: the UK of course (in 2007 16,6 % of overall adspend according to Zenith), Sweden and Norway.
By 2009 these three markets will be joined by Denmark, Australia, Canada, Israel, Japan, South Korea, Taiwan and the US.
ZenithOptimedia expects the global online adspend to overtake radio adspend by 2008. This is one year sooner than previously expected.
Check out more details in the ZenithOptimedia press release on this link (PDF).
Wednesday 4 April 2007
ZenithOptimedia: global online adspend to overtake radio in 2008
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