Welcome to the Interact Congress Blog. We have invited some leading European guest bloggers to share their observations on interactive marketing and communication skills within the integrated experience. The blog also offers you a first opportunity to interact with your peers.

For more information about the congress, please visit www.interactcongress.eu

Wednesday, 4 April 2007

ZenithOptimedia: global online adspend to overtake radio in 2008

ZenithOptimedia released an update of its global ad spending outlook. It’s impressive to see how spending in online advertising keeps beating the prognoses: ZenithOptimedia expects the global online adspend to grow with 28,2 % this year. The rest of the media will grow with 3,7 %.

In three global markets online already accounts for more than 10 % of the overall adspend. All three of these markets are European: the UK of course (in 2007 16,6 % of overall adspend according to Zenith), Sweden and Norway.

By 2009 these three markets will be joined by Denmark, Australia, Canada, Israel, Japan, South Korea, Taiwan and the US.

ZenithOptimedia expects the global online adspend to overtake radio adspend by 2008. This is one year sooner than previously expected.

Check out more details in the ZenithOptimedia press release on this link (PDF).

1 comment:

jacob said...

Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
Great article and discussion!
online marketing