Going around from IAB country to IAB country presenting myself, listening to their needs and explaining our IAB Europe Masterplan 2007-2010 exercise, I've the pleasure to meet and great fantastic people but also to discover the web-story from each country. You feel the heat, the tipping point in many countries moving away from a secondary medium towards a primary medium. A key-driver might be for many professionals to see that our digital industry will hit the 10billions€ for the 2006 online adspend investment. We all know that it's only one side of the internet play-ground, but it does mean a lot for decision makers I believe...
A dedicated team is working under supervision of Zoran from IAB Slovania trying to provide a comprehensive benchmark sheet in May 2007 enabling us to compare and understand the figures from one country to another. More on this next month, but wanted to share this already with you ;-)
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