This week I moderated IAB Belgium’s annual Think Digital congress. I knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile.
Someone I didn’t meet before was Kevin Slavin, Co-Founder and Chief Creative Officer at Starling. Kevin’s laid back way of providing great food for thought made the audience very quiet.
So, here’s a look at Kevin’s presentation and some very interesting insights about second screen engagement: TV, the way you might have never thought about it: from a community, engagement and social interaction viewpoint.
Key takeaways: TV is a synchronizing technology and with second screen engagement, we use desynchronizing technologies to resynchronize. No geolocated venue is as big as television.
Read full post and watch IAB Belgium Think Digital video
Saturday, 28 May 2011
IAB Belgium Think Digital Congress: Kevin Slavin on Second Screen Engagement
Monday, 2 May 2011
Belgian research shows lack of social media marketing maturity
Belgian research shows lack of social media marketing maturity
A brand new study by Leads United (LEWIS PR), that was conducted among 70 Belgian communication and marketing “professionals”, found that Belgian businesses lack a fundamental understanding of the value of social media (marketing). The question is if businesses in other countries do better of course.
The fourth edition of the survey indicated that the use of social media tools is relatively well established, but that is about all really. There still is a huge lack of a social media strategy, let alone some sort of plan. Furthermore, 73% of the questioned companies don’t have a social media policy.
However, if you don’t have a clear strategy, a policy isn’t really necessary, is it? Looking back over the years there was barely any evolution to speak of since Leads United started the survey. The company even established that the number of businesses with a social media policy in Belgium has ceased to grow!
Read full post here.
Tuesday, 19 April 2011
Social Business Summit, London
One year on, the Dachis Group Social Business Summit was back on it’s global tour to share and spread the social business gospel; where are we today and what does the next year hold? This year I was more selfish and bagged a ticket myself as the content looked more interesting than most of the other social events that just preach to you about what you already know. I wanted to learn something new and be inspired. So did I? I’ve tried to capture my notes from the day in the links on my own blog below and created some crap visuals to illustrate.
Part 1 (the morning session)
Part 2 (the afternoon session)
Sunday, 3 April 2011
Social Media ROI business measurement:
Measuring the ROI of social media: in this slideshare Olivier Blanchard shares how.
