tag:blogger.com,1999:blog-7664141441622275652.post5760953184843562134..comments2023-10-29T11:19:58.386+01:00Comments on Interact Congress Blog: Content is king (again)Blog Moderatorhttp://www.blogger.com/profile/17988733635004159629noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7664141441622275652.post-57208340015052138752007-03-26T12:00:00.000+02:002007-03-26T12:00:00.000+02:00@Piero: thanks for your comment. @Kris: I agree. D...@Piero: thanks for your comment. <BR/><BR/>@Kris: I agree. Distribution is key. <BR/><BR/>Recently I saw an interesting piece on portals on eMarketer that looks at the issues from yet another perspective: the advertiser. Check it out on http://www.emarketer.com/Article.aspx?1004675Anonymoushttps://www.blogger.com/profile/15225517223592163296noreply@blogger.comtag:blogger.com,1999:blog-7664141441622275652.post-82874467341221646512007-03-26T00:07:00.000+02:002007-03-26T00:07:00.000+02:00@ JP: Great post JP, although I believe content ha...@ JP: Great post JP, although I believe content has always been king. The way we build content has drastically changed, but it has always been there.. it just wasn't enough on it's own. 'Distribution is queen', people are not just coming to you as we found out.<BR/><BR/>@ Piero: The portal as we know it is dead indeed, but I do believe a single (or few) destination(s) make sense. You will be able to personalise them for 100%, but you don't want everything to be disconnected.Kris Hoethttps://www.blogger.com/profile/11449073927825865187noreply@blogger.comtag:blogger.com,1999:blog-7664141441622275652.post-5103194444585655732007-03-22T17:59:00.000+01:002007-03-22T17:59:00.000+01:00Let me say that I completely agree with the post o...Let me say that I completely agree with the post of Jean-Paul De Clerck. I have not the pleasure of knowing him .. but maybe we'll meet in Bruxelles for Interact next june.<BR/><BR/>To further enhance Jean-Paul's comment, I would like to quote the latest research from Piper Jafferey "The User Revolution":<BR/><BR/>"The "portal," as we know it, is effectively dead. Users now do not need a single destination that provides every type of service or content with effective search tools; they can navigate to best-of-breed destinations and tools. The successful destinations of the next ten years will be agile and aggressive networks of smaller sites with specific applications that are highly tailored to user needs. With users becoming much more sophisticated, we have become more convinced that only the fittest will survive and Web Darwinism will play out over the next five years as the User Revolution fully unfolds"<BR/><BR/>More than ever. The content is king.Anonymousnoreply@blogger.com